I think it will be cool to have stand up comedy at airports (you can buy tickets and go watch while you wait for your plane - it is a good amount of time nowadays). You could also have a bikini bar at airports (all you need is an ID and some dough to get in). How about Micky Mouse playing with the kids? You could also have models walk down a ramp. I mean target all ages, you could entertain and sell products at the same time. You could sell a beer, paripu vada (if you need a translation on that drop me a note or do a google search) and/or and armani suite ... at the same time you can get people to have a good time. I heard people spend more money when they are happy. Now, that is my hypothesis. If a company wants to, they can run an alternative hypothesis and prove me wrong.